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Mortgage Sales Training with Built-in CRM.

The only all-in-one loan officer CRM and coaching platform that specializes in credit unions and banks. 

Directed by Bruce Lund, PhD in Human Performance.

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All-in-One Mortgage Sales Platform


Our flagship training program follows a 90-day curriculum. 


Direct access to our community, Dr. Bruce, and certified coaches.


Add accountability to your existing CRM or just use ours.

How it Works

1. Signup and Start

Once enrolled, you'll receive immediate access to our training platform. Organize your database in minutes using our Sales accountability Software.

2. Receive Materials

Hard copy materials will arrive within 5 business days to your mailing address in-a-box. Workbook, quickread books, and planner. Get started on your 90-Day Sales Plan right away.

3. LIVE Group Coaching

New bootcamps kickoff quarterly on the first Friday, followed by 12 weekly LIVE coaching sessions on Mondays. You'll automatically be registered for the one-hour Zoom calls. All meetings are recorded.

4. Do the Work

Once you commit to us we won't let you fail. Timeblock 30-minutes per day to follow our system. In doing so, you'll build out the most important habits for the life of your business.

5. Coach-on-Call

Our patented coach-on-call is standing by for 24/7 support. We'll help you get onboarded into our software while providing personalized coaching based on your mortgage business.

Accountable CRM is now included with your signup!

Build accountability into your mortgage CRM in minutes! Don't have a CRM? Just use ours.

Bootcamp Curriculum

150+ video modules (5-mins or less) along with companion workbook.

Orientation / Kickoff (90-mins)

Create a 90-Day Sales Plan and Organize your Database

Week 0: Timeblock Mastery (15 modules)

How to Be More Productive in the First 4 Hours of Your Day

Weeks 1 & 2 for Habit 1 (30 modules)

How To Turn Your Beliefs and Unique Value into Money

Weeks 3 & 4 for Habit 2 (30 modules)

How to Be Proactive and Productive In Prospecting

Weeks 5 & 6 for Habit 3 (30 modules)

How to Follow Up Like a Pro to Close More Deals

Weeks 7 & 8 for Habit 4 (30 modules)

How to Onboard New Clients and Gain Referrals for Life

Weeks 9 & 10 for Habit 5 (30 modules)

How to Create a World-Class Marketing Machine

Week 11: Confidence (15 modules)

How to Gain the Confidence to Withstand Sales

Week 12: Graduation (15 modules)

Certification from the 90-Day Sales Coaching Program

Weekly LIVE Coaching with Dr. Bruce

Also includes breakout sessions with our certified mortgage coaches and other loan officers.

But don't just take our word for it!

Credit Unions and Banks who endorse 90-Day Sales Manager.

“60 days into the program and I already had my biggest month.”

Fabbiana Progar


“I would have to credit 90-Day Sales for my strong start in the industry.”

Chad Nash

Real Estate

“After going through the program, my business has dramatically increased.”

Chad Humphrey


“To give you some results, it’s my second best year in my career.”

Sean Gross


Loan Officer Coaching

Save 25% by signing up for annual plan.

90-Day Sales Bootcamp

Save 25% now!

12-Month Annual Plan

Company Case Studies


Your membership starts immediately and lasts all the way through the following quarter. The sooner you signup, the longer you get access.

Our Accountable CRM is a free add-on to the overall program value that we’ve slowly developed over five years, but not required. Consider it a test-drive that most of our bootcamp users love because it’s tied directly to our proprietary selling system.

It works for everyone. That said, 90-Day Sales has really taken off in the mortgage banking space. We only offer LIVE quarterly bootcamps for mortgage loan officers

We launched 90-Day Sales Manager for salespeople in housing, banking, insurance, and financial services. We have specialized content for all industries. We do not currently offer quarterly LIVE coaching groups for every industry. However, we do offer period LIVE coaching groups by industry. The value of the bootcamp alone is worth the price of admission.

If you are in a LIVE training group, then all the sessions are recorded and sent out within 24-hours.

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