How Attractive is Your Brand?

Bruce LundBlogLeave a Comment

We all want success, and we wanted it yesterday. The reality is growing a brand, especially when new, takes time, consistency, and discipline.

Did you know motivated buyers use the first person they talk to 67 percent of the time? This is marketing 101. The number one challenge for all entrepreneurs is overcoming obscurity. It’s not that you aren’t good at what you do. It’s that not enough people know it yet.

It’s easy to become frustrated when we see people around us having major success, while we are just struggling to get momentum. Don’t make the mistake of comparing yourself to those who have several years more experience. Instead, remember this: You are competing against your own potential every day.

When I moved to Denver not knowing a single person to launch my business, I struggled for my first 6 months. I became frustrated as I compared myself to coaching programs who had 20+ years of experience on me.

I had to remind myself that I’m competing against my own potential. So, I developed an entrepreneur evaluation to measure my progress each month based on 10 ingredients of people of influence.

I had to remind myself, “to attract other people I must become more attractive as a business.” Don’t wish it were easier. Wish you were better (Jim Rohn).

Download our FREE Entrepreneur Evaluation to help your business become more attractive.