Do you share our

Coaching Beliefs?

We believe trained people outperform untrained people.

If we could help you increase production just like we’ve helped so many others then what would stop us from getting started?

What We Believe

Trained people consistently outperform untrained people. Daily accountability translates into increased productivity. People compete harder when there’s a scoreboard.

Because of these beliefs we focus on sales onboarding and entrepreneur training through 90-days of sales accountability.

What Others Say

90-Day Sales is miracle grow for business. Every person I know who has gone through this program is blowing up their business.

Kristina Rowland

Bruce does an amazing job at making sure you are being held accountable. I feel like this is the biggest hurdle for any younger professional. I know it was for me. During the program, you get in a really great habit of using the planner on a daily basis by tracking goals and planning the days ahead. Getting into the office in the morning and knowing exactly what my plans were for the day ahead led to me having much more time to build my business. All around great program and even better mentor.

Brandon Heckert

Financial Solutions Midwest
The 90-Day Sales team helped take my business to the next level, gain momentum, and focus on the whole sales process. I loved the dedication, passion and commitment from Bruce and his team. I did not only become a better and more efficient salesperson, but grew on a personal level as well. I would highly recommend working with Bruce and his team for so many reasons.

Jenny Gilbreath

Canyon Title
Your course has allowed me to look at my business, lead generation, and follow up systems with a different and renewed perspective. I feel much more aligned with my unique offering in the “commoditized” space that I am in. Thank you for the hard work and tremendous energy that you have put into this program. This program will be a requirement for my ALL of my loan officers moving forward. With 10+ years experience this training stands apart from the rest.

Ian Bennett

Cornerstone Lending
The 90-Day Sales program helped me tap into my “why” of being an originator during a time when I was contemplating leaving mortgage. The final month of the program I had the best producing month of my career in a November of all months, and, even better, I’ve consistently matched my best months ever in the months following graduation. The pipeline is healthy and full but best of all my mortgage career has been revitalized.

Johanna Stubblefield

American Pacific Mortgage
I’ve invested in many mortgage coaching programs over the past 15 years as both a producer and manager. 90-Day Sales isn’t a one-size fits all solution like the others, but instead, focuses on identifying ways individuals can tap into their own authentic approach to growing business based on strengths and beliefs. The virtual training platform combined with LIVE coaching is a blueprint any salesperson can follow through daily content and accountability.

Mike Kazell

Hallmark Mortgage
I have gained so much confidence in having a system that I can trust through 90-Day Sales Manager. Being less than six months into the business I had only closed a few loans and only had a few agents in my database. 3-months following the program I’m averaging three deals per month and my database has grown to 10 referral partners and 40 agents. The networks of people you train with throughout the program is amazing, and I even went through the program with another agent who has become a top client and friend.

Fabbiana Progar

Crosscountry Mortgage
90-Day Sales is the first place I recommend to anyone looking to effectively grow their business. Unlike many one size fits all approaches, Bruce's training pulls from a variety of sources to help each person develop their own style. I've seen both new and veteran loan officers from my team gain confidence, have record months, and gain consistency in their pipelines. He pairs accountability and business with a fun environment and continued support after completion. Bruce has developed a '90 Day Sales community' with ongoing events to continue providing value.

Ryan Hillard

American Pacific Mortgage
Since meeting Bruce in December of 2016, I made $167,000 in 2016 and my YTD as of December of this year is $345,000. I formally took his 90-Day Sales program in the fourth quarter of 2017, but he’s been coaching me the entire year with weekly phone calls and meetings. I have gone through multiple coaching programs in the mortgage industry. What separates 90-Day Sales is bridging the gap from simply doing a transaction to focusing on the individual to be an entrepreneur and being the best at what you are best at through daily accountability and exercises.  

Joey Abdullah

This program is great for any realtors at any stage of their careers. 90-Day Sales has given me a completely different mindset entering into phone calls and face-to-face meetings which has grown both my confidence and my business in my 7th year. It’s one thing to be an expert but another to KNOW you are. Which has led me to 4 new listings and 2 buyers under contract during our 90-days together.

Lorri Delaney

Coldwell Banker
The 90 Day Sales Training class was exactly what I needed!  Bruce’s progress and accountability focused training is like none of the traditional real estate training classes.  His class enabled me to leverage my previous training and experience to build my differentiated personal brand.  Plus, with his training, I created my system and process with the necessary accountability which has increased my business and continues to build my confidence and influence!  He has my highest recommendation and deepest thanks!

Kim Evans

Sellstate Really Pros
This program is Ninja Selling on STEROIDS. Within the first 90-days we had $5 million dollars of NEW business in the pipeline just from implementing two new strategies and three months after graduation we have doubled our GCI. We have signed up for the ongoing alumni program to continue this growth.

Allen Walsh

Colorado Home Realty
"Bruce’s 90-Day Sales program is PHENOMENAL. I joined his program to help leverage my own sales training. I went through it with three of my sales agents, and we came out more skilled in our follow-up systems and working with our top advocates. The best part was being able to dig deep into why we do what we do through interesting exercises. I will definitely go through the program again."
Erin Holloway

Erin Holloway

Holloway Home Group / Keller Williams Realty
"Being a rookie Loan Officer comes with a lot of anxiety and stress.  With the 90-Day Sales platform, I have been able to put a ton of structure and productivity into my day.  Not only has my short-term production increased during the program, but I have been able to put together processes to ensure long-term success.  Thank you so much Bruce for all your help and for this program!"
Christy Whaley

Christy Whaley

Loan Officer / American Pacific Mortgage
"Bruce's sales philosophy, coaching methods and mentorship program has changed how we view building relationships and growing a business. His coaching approach and the perspective he applies is unique and is what sets him apart from other coaches throughout the country. If you're someone that has the drive and commitment to grow your business, Bruce's 90 Day Sales Manager program will elevate your production levels extremely quickly."
Mark Shay

Mark Shay

Area Manager / Fairway Mortgage
"Bruce is extremely knowledgeable in the sales process. His education and professional experiences in addition to the daily, weekly, and monthly materials make this sales program top notch. Bruce was dedicated to my success; he set proper expectations; he was available when I had questions or needed help; held me accountable; and always had a great, upbeat attitude. I would recommend Bruce to anyone new to the sales world or looking to grow their entrepreneurial spirit."
James Plaskey

James Plaskey

CFP® Wealth Advisor / EWM
"The 90-day sales program has had a tremendously positive impact on my business. Bruce helped show us how to focus on high value activities that have helped me to grow my business, I have the confidence now to get out there and go for it! Bruce’s knowledge and expertise are hands down top notch.  He has a great understanding of the sales process and what it takes to get the job done.  I would recommend you taking 90 days to invest in yourself and your business."
Kelsi Fish

Kelsi Fish

Sales Executive / Chicago Title
"I've worked with Bruce for nearly two years. I find his approach to be very detailed and professional. Bruce has the heart of a teacher, and brings his PhD background to the sales coaching world. He is precise and on point with his sales message. He provides company leaders with reporting tools to keep everyone on the same page along with assessment on our up and coming agents. If you are seeking a strong, detailed coaching program for your new sales talent then Bruce is the guy."
Dan Elam

Dan Elam

Owner / Elam Real Estate
"This program gave me the confidence I lacked when asking for business. In addition to the online platform, Bruce made himself available for one-to-one coaching throughout. 90-Day Sales developed my Explanation of Services, which pushed me to get in front of as many people as possible. As a result, I quickly gained new referral partners, and by month #3 had the highest production of my career. I cannot say enough great things about Bruce and the program he has created."
Bern Ramsey

Bern Ramsey

Loan Originator / Fairway Mortgage
"90-Day Sales creates a boost in production and a different way of thinking.  As a sales professional it’s easy to have the ideas, but until you follow-thru with them there's no improvement. This program forces you to be accountable on a daily basis. This leads to an immediate increase in sales.  I've been through other coaching programs, and this is far more intense. It’s because of that intensity you see so much growth.  I'll recommend this training to all of my new hires.  Thanks for all the help Bruce!"
Ryan Liebelt

Ryan Liebelt

Sales Manager / Fairway Mortgage
"Having worked in financial services for over 10 years, I was excited to see what 90-Day Sales could do for my business. Bruce helped breakdown deeper obstacles that were holding me back, and obtain a fresh outlook and confidence. Wherever you are in your career, it’s never too late to make sure you're operating with an entrepreneurial mindset. Bruce helped me organize and structure around these systems that often become stale and cluttered after years of lacking focus."
John Oliver

John Oliver

Financial Advisor / Executive Wealth

Why We Believe It

When you study top producers, regardless of their industry, they consistently have great coaches, trainers, teachers, or mentors who’ve helped them get where they are — especially early in their careers.

Over the past decade we’ve trained thousands of people from all walks of life. This is why we guarantee growth in production for those who graduate out.

Perfect for Producers In

Real Estate


Title Reps

Financial Services

Insurance Agents

What We Do

Born out of a passion for teaching, 90-Day Sales Manager™ is a program specializing in sales onboarding and entrepreneur training for producers in real estate, mortgage, title, financial services, and insurance.

Many training programs claim they have high accountability. We back it up through our 90-day virtual training platform complete with daily videos, workbook exercises, and sales activities. We’ve worked hard to become your 90-day sales accountability partner.

Training Outcomes

Explanation of Services
People don’t buy what you do, they buy why you do it. Better explain what you do to attract business.
Lead Gen & Selling System
Lead generation tied to a proven selling system for improved accountability and consistency.
Follow-Up System
Follow-up system & Trigger Methodology to increase lead to close percentage.
Customer Experience
Qualified referrals based on a unique customer service experience and system.
Entrepreneur Toolkit
Shift in mindset to treat every aspect of the sales process with an entrepreneurial spirit.

How We Do It Different

We know there are thousands of coaching programs to choose from. What makes our training different is we believe coaching should be intense but positive. The intensity comes from daily sales accountability. The positivity comes by staying focused on progress over perfection.

Additionally, participants partner with other like-minded entrepreneurs who train together, host events together, attend events together, and do business together.

Accountability Tools

80% submission rate required for graduation.
90-Days of Training Videos
15-minutes per day (mobile-optimized).
90-Day Workbook
Industry specific examples & exercises.
90-Day Sales Planner
Day-by-day sales activities.
90-Day Sales App
Lead generation & selling system in hand.
Weekly Sales Vision Board
Planning for success on Sunday.
Weekly Sales Mental Mapping
Major tasks and ideas for business growth.
Monthly Evaluation
Entrepreneur evaluation based on 10 categories.
Monthly Success Tracker
Measuring both qualitative & quantitative progress.

Who We've Done It For

This program consistently doubles production for new hires, and increases productivity for top producers with companies large and small. Including some of the top real estate and mortgage companies in the world.

Corporate partners include Chicago Title, SellState Realty, and Country Financial. We’ve coached individuals from Keller Williams, RE/MAX, Fairway Mortgage, CityWide Home Loans, Better Homes & Gardens, AnnieMac Mortgage, American Pacific Mortgage, CMG Financial, and many others.

90-Day Sales coaching beliefs

The Ask

If we could help you increase production just like we’ve helped so many others, and you believe trained people outperform untrained people then what would stop us from getting started?

Why Training?


We chose 90-days because behaviorists commonly site 66-days of daily activity to create significant behavior change. Our proven 90-day methodologies and systems drastically increase the probability of success. Daily accountability is tracked through our online platform with required daily videos, workbook, and sales planner activity submissions. Participants are required to complete 80-percent of activities in order to receive certification and to graduate out. This equates to over 120-hours of tracked coaching, training, and production time.


Statistics are staggering in favor of sales coaching in general, but those numbers increase exponentially when it comes to training and on-boarding of new hires. It typically takes a year for new hires to reach a level of accepted sales production. We seek to cut that time frame in half, and it’s not uncommon for those who graduate out and receive certification to double their production in the 3-6 months following our training.


For the purposes of this program, we seek new hires who have a strong foundational knowledge in their industry and who have closed their own deals. We consider our training focused more on entrepreneur training by helping producers build a brand within a brand at their chosen company. Our process builds around the five missing gaps of most sales professionals with high accountability.


Participants who graduate out of the program with an 80% submission rate have all increased their productivity. It’s also not uncommon for graduates to have their “best months ever” during and directly after program completion.


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