90-Day Sales

for Insurance & Financial Services


The financial and insurance industry is more commoditized than ever before. Come learn how to master the 5-habits of highly effective salespeople tied to daily virtual training and weekly live coaching.


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How many times a day or a week do you say,

“I need a system for that?”

A plan should be “easy on paper” and your business should almost be “boring” if you have the right structures in place.

However, 95% of salespeople have at least one of the following missing structures in their business:


  • Time Management
  • Follow-Up
  • Database Management
  • ​Digital Marketing
  • Scalability
  • Work-Life Balance
  • Prospecting
  • Objection Handling
  • Referral Strategy
  • ​Unique Value Proposition
  • Self-Marketing
  • and more

During this 90-Day Virtual Training Course, we’ll hold you accountable to building out the following systems:

Pre-Program

  • 90-Minutes of Business Development

4-Hour Work Day

  • Onboarding Week

Habit #1

  • 2-Weeks (Bruce & Industry Expert)

Habit #2

  • 2-Weeks (Bruce & Industry Expert)

Habit #3

  • 2-Weeks (Bruce & Industry Expert)

Habit #4

  • 2-Weeks (Bruce & Industry Expert)

Habit #5

  • 2-Weeks (Bruce & Industry Expert)

Course in Confidence

  • 1-Week around your greatest asset

Graduation & Next 90-Days

  • 1-Week to Celebrate Success & Plan Ahead

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What else is included with my purchase?

Workbook / Sales Planner / Virtual Training Platform

When you sign up for the 90-Day Sales program, you'll get a workbook and sales planner shipped directly to your doorstep along with instant access to our virtual training platform to get started right away.

  • Daily Workbook Content
  • 90-Day Sales Planner
  • 300+ Training Videos


Meet Your Coaches




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Bruce Lund

Founder & Director
Expertise: Systems

For over a decade, Dr. Bruce Lund has trained thousands of professionals all over the country.

Bruce earned a PhD in Human Performance at age 29, and was hired as program director and professor. He was then recruited back into corporate America as Director of Sales for a top entrepreneur coaching business.

Bruce's 5-Habits of Highly Effective Salespeople is sweeping the nation and quickly changing people's lives both personally and professionally. He's spoken on stages all over the world specific to insurance and financial services including Million-Dollar Roundtable annual meetings in Los Angeles and New York City.

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Steve Plewes

Certified Coach
Expertise: Financial Services

Steve is an experienced and effective communicator and problem solver. Having spent most of his life in the sales world he has developed innate skills for understanding people and helping them to clarify and achieve their life goals.

He has developed transferrable skills, tools, and techniques that, when employed, allow his clients to remove inner blocks, increase their effectiveness, and deepen their relationships.

Steve has been a regular contributor as a member of MDRT for over 30 years including as a Top of the Table member and speaker.

This program is a NO-BRAINER for this much value!


But don't just take our word for it...

Top influencers endorse our program


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Brian Heckert

2016 MDRT President


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Steve Plewes

30-year MDRT Top of the Table



...and advisors love our program!

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"Bruce does an amazing job at making sure you are being held accountable. I feel like this is the biggest hurdle for any younger professional. I know it was for me. During the program, you get in a really great habit of using the planner on a daily basis by tracking goals and planning the days ahead. Getting into the office in the morning and knowing exactly what my plans were for the day ahead led to me having much more time to build my business. All around great program and even better mentor."

Brandon Heckert
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"Having worked in financial services for over 10 years, I was excited to see what 90-Day Sales could do for my business. Bruce helped breakdown deeper obstacles that were holding me back, and obtain a fresh outlook and confidence. Wherever you are in your career, it’s never too late to make sure you're operating with an entrepreneurial mindset. Bruce helped me organize and structure around these systems that often become stale and cluttered after years of lacking focus."

John Oliver
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"90-Day Sales is miracle grow for business. Every person I know who has gone through this program is blowing up their business."

Kristina Rowland
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"I recommend 90-Day Sales to anyone new to the sales world or looking to grow their entrepreneurial spirit. The daily, weekly, and monthly materials make this sales program top notch. Everyone was dedicated to my success, set proper expectations, held me accountable, and was available when I had questions or needed help."

Jimmie Plaskey

What others says about the 90-Day Sales Plan:




"The best foundational business course on the planet." - Steven S.

"90-day sales isn’t a one time thing it’s a way of life on how to run your business." - Heidi S.

"These 5-habits are all you’ll ever need for the rest of your career." - Robin T.

"Managing my database and using my CRM has always been my biggest challenge. Not anymore thanks to the 90-day sales system." - Turner W.


"The 4-hour workday has truly changed my life and how I live proactively now." - Allen W.

"The daily sales planner and digital scoreboard makes sales FUN! I absolutely love this planner and will forever use." - Sean B.

"Having a daily coach and a community of people committed to their bigger future forces you to be accountable to yourself and the group." - Rachel R.

"90-Day Sales takes the guesswork out of what you should be doing in and on your business every day. It’s so refreshing." - Stacey S.


What others says about Habit #1: Opportunity Statement:




"I no longer go into conversations trying to convince other people I’m good enough." - Parke S.

"90-day sales isn’t a one time thing it’s a way of life on how to run your business." - Kim E.


"I now attract prospects to me because of my unique experiences married to my beliefs. Wow." - Fabbiana P.

"Most of us have positioned ourselves as a commodity our entire careers. Not me. Not anymore." - Sean G.


What others says about Habit #2: Selling System:




"The biggest challenge for newer sales people is knowing how and who to prospect. 90-Day Sales Manager takes the guesswork out." - Cheryl B.

"The weekly vision board not only gives me confidence headed into the week but it forces me to keep my CRM fresh in the process." - Bern R.


"I love the selling system Bruce has created. Having 10 categories of people to attack every week makes building a database fun and easy." - Ryan L.


What others says about Habit #3: Follow-Up System:




"I didn’t realize how weak my follow-up system was until I implemented the 90-Day Sales follow-up touches into my sales game." - Chad H.

"Once you learn sales is a game of probability you’ll see follow-up as an opportunity rather than an obligation." - Kelly R.


"Overcoming call reluctance has always been a big challenge for me. That was until Bruce taught me his fight club mindset for following up." - Ryan H.

"Building out an automated 90-day follow-up sequence decreases slippage in follow-up and drastically increases close-ratio." - Johanna S.


What others says about Habit #4: Client Onboarding:




"Being able to have a clear measurement for success with all new clients has been a game-changer for how I onboard my new clients." - Jenny G.

"I now see every day with my current client as an interview for my next. Bruce has given me permission to “work like I’m showing off” with my clients to be transformational." - Christy W.


"So many people give unique customer experience lip service. I now have a purpose behind my work and my customer service to go much deeper with clients." - Kristina R.

"It’s amazing how this program incorporates other well-known concepts into your business. Incorporating the 5 Love Languages into my 90-Day Onboarding was genius." - Kelsi F.


What others says about Habit #5: Entrepreneurial Spirit:




"When I heard the stat that people use the first person they talk to 67% of the time it really changed my perspective on my marketing and personal branding." - Julie Y.

"The 5-step process to become a person of influence and elevate your status in any community or industry is extraordinary. Be a must have vs. a nice-to-have." - James P.


"The amount of attention I’ve gotten just by implementing 90-Day Sales 1-3 marketing activities every day has been eye-opening. Who knew one or two more activities could make such a big difference." - Brandon H.