Training Seminars

Keynote Presentations

Bruce has the heart of a teacher as a former professor combined with proven systems as an entrepreneur for high impact training.

Choose from any of the messages below or tailor your own topics and seminar lengths (keynote/half-day/full-day/two-days).

Choose Your Topic

90-Day Sales Plan

During this training we help you established a 90-day sales game-plan tied to a dominant sales focus with tangible outcomes. Achieve your desired results over an intense but fun 90-days through daily sales activities, weekly evaluations, and monthly benchmarks.

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Status Sells

The number one challenge of all small businesses in today’s saturated markets is overcoming obscurity. We all need more attention for our personal brands. Let us help you find, package, and sell your special by elevating your status in any market.

The Whole Salesperson

There are five missing structures when it comes to almost any salesperson. In this systematic training we overview the five WHOLE salesperson categories that we’ve used to consistently help producers achieve significant business growth year-after-year.

Topic Descriptions

  • 90-Day Sales Plan
  • Status Sells
  • The Whole Salesperson
  • Your Custom Topic
  • About Bruce

90-Day Sales Plan

Let’s face it. People compete harder when there’s a scoreboard. 

Disciplined salespeople outperform undisciplined salespeople. The number one struggle of entrepreneurs, especially newer ones, is time-blocking and prospecting. That’s because they either haven’t been taught proper systems for it, or they haven’t been held accountable to them.

During this training seminar, or presentation, we help producers establish a disciplined-focus to game-plan a 90-day blitz on their sales productivity. We teach a coordinated and calculated process to drive sales through a consistent selling system tied to specific daily activities. What drives most sales managers crazy is that their salespeople do not time-block appropriately or spend nearly enough time on income-producing activities in the prospecting process.

Learn how we systematically double productivity of our 90-Day Sales Manager™ graduates.

We will include our 90-Day Sales Planner at cost for this presentation.

Training Outcomes:

  • Establish a weekly and monthly sales dominant focus
  • Set a “dream” number and non-negotiable sales number to be accountable to
  • Learn our lead generation selling system (primary vs. secondary categories)
  • Get access to our daily accountability scoreboard
  • Daily sales activities tied to a tangible number
    • High Value Activities (HVAs)
    • Income Producing Activities (IPAs)
    • Person of Influence Activities (POIs)

Status Sells

How Attractive is Your Brand? 

All entrepreneurs need more attention for their business. Period. The number one challenge facing small business owners today is obscurity—meaning not enough people uniquely know who you are or how you can help. That’s because we live in the most competitive and saturated time ever. Especially for those working in real estate, mortgage, and financial services. Learn how to flip the script to become the buyer vs. the seller by making you and your business more attractive to the market.

During this training seminar, or presentation, we teach you why Status Sells, and how to elevate your own status in any market. Bruce chronicles how he moved to a major market (Denver) without knowing a single person in his target industries, but in less than 6-months established a widely-known brand. Based on one basic belief that Status Sells.

Are you ready to find, package, and sell your special?

5-Steps to Build “Status”

  1. Attract business vs. chase it by having and marketing your world-class opportunity statement.
  2. Get proximity to prosper by targeting persons of influence in your community, and get on the inside of where the action is.
  3. Give yourself permission to be a mini-celebrity in your space by being a person of interest who gets positive attention for your brand.
  4. Have both style AND substance based on the 10-ingredients shared by successful entrepreneurs.
  5. The reason we want to become a person of interest and elevate our status is so that we can be people of influence who impact our markets.

Training Outcomes

  • Understand “why” status sells.
  • Have a plan to attack the market through five systematic steps.
  • Begin to ATTRACT more business through the six components of a great explanation of services in all your marketing pieces.
  • Discover what your “free prize” is, package it, and sell it to the world.
  • Identify missing structures in your personal brand through our Entrepreneur Evaluation© and Person of Influence Assessment.

The Whole Salesperson

The Five Missing Structures of MOST Salespeople 

The whole person theory was a topic made popular by Stephen Covey back in the 90s. We’ve taken a new-age approach, and applied it to the WHOLE SALESPERSON. Having coached thousands of people from all walks of life, we’ve discovered that even the most successful entrepreneurs have missing structures in their business. For most, we have pinpointed atleast one of the following five areas that need improvement.

WHOLE Salesperson Overview

  1. Opportunity Statement: You can have all the leads in the world, but if you aren’t able to attract them in the first conversation then it’s all for not. Learn the six components of a great opportunity statement so you can stop chasing the wrong people, and start attracting the right business. This is much different than an elevator pitch. People don’t buy what you do they buy why you do it.
  2. Lead Generation Selling System: Over 90% of salespeople don’t have a consistent selling system tied to lead generation. Learn over a dozen strategies we use to get our phones to ring with incoming demand based on primary and secondary selling categories. Our selling system is tied directly to our explanation of services, follow-up system, unique customer experience, and person of influence activities (The WHOLE Salesperson).
  3. Follow-Up System: Most salespeople go 1-2 weak attempts in the follow-up process. We have a 10-touch follow-up process that drastically increases our close ratio, and the amount of time it takes to close. Having something to say is just as important as having somebody to say it to. If you believe you are just as good as anyone else then you have to be willing to FIGHT to earn their business.
  4. Unique Customer Experience: Most salespeople are windshield shoppers, meaning once they sign someone up for their services they are onto the next deal. We teach a 90-day onboarding process to turn a new client into a promoter into an advocate who feeds us 6 deals per year. Learn how to cultivate a Top-25 advocate system that drive massive referrals of people who you want to do business with based on your opportunity filter.
  5. Entrepreneurial Mindset: Many people get into sales because of the autonomy. The reality is the most successful salespeople in the world are also the most disciplined. This starts with the mindset that you are an entrepreneur who needs to have consistent systems, discipline, and routines. This also means that you have a personal brand. It’s your duty to get more attention for your business, and to elevate your status in the market as a person of influence.

NOTE: We can also build an entire presentation around any of the five categories above or any combination of the five. Please check out our “your custom topic” section or email us.

Your Custom Topic

Pick and Choose Based on Your Wants! 

Bruce prides himself on being versatile because of his unique background as a former professor combined with his sales acumen as an entrepreneur. Every customer, group, and audience is different so why should every presentation be the exact same?

How We Develop a Tailored Presentation

Sit down with Bruce to discuss tangible outcomes that you are looking to get for your team or group. Whether a keynote presentation meant to inspire through practical strategies, or a team training session meant to challenge through practical systems—together we can find the right blend to fit your needs.


We can tailor our message from any of the following topics:

  • 90-Day Sales Plan
  • Status Sells
  • The WHOLE Salesperson
    1. Explanation of Services
    2. Lead Generation Selling System
    3. Follow-Up System
    4. Unique Customer Experience
    5. Entrepreneurial Mindset

Team Training Seminars

  • One-Hour
  • Half-Day
  • Full-Day
  • Multiple-Days

About Bruce Lund, PhD

90-Day Sales Founder

For over a decade, Dr. Bruce Lund has trained thousands of professionals as a business professor, career author/speaker, and sales trainer. Bruce spent over five years in higher education including service in the Texas A&M system as a professor and program director. For nearly two years after he worked with a top entrepreneur/sales training company as Vice President and Director of Sales helping the company hit the million-dollar revenue milestone by increasing profits over 200%. He then decided to launch his own entrepreneur training company, which has become one of the fastest growing coaching businesses in the country.

In January 2017, Bruce launched 90-Day Sales Manager in Denver despite not knowing a single person in Colorado. 90-Day Sales Manager is a sales onboarding and entrepreneur training company commonly referenced as the P90X of Sales Training. Bruce has coached the top one-percenters in real estate, mortgage, and financial services all over the country in addition to consistently helping newer reps quickly accelerate growth in production. In just its first year, 90-Day Sales Manager has a client list ranging from some of the top brands in the world including State Farm, REMAX, Keller Williams, Coldwell Banker, Better Homes & Gardens, NY Life, and many others.

We hope you enjoy one of the freshest speakers and fastest growing training businesses in the country at your event.

About 90-Day Sales Manager™

The program offers LIVE sales training both online and in-person (greater Denver area). We’ve been dubbed the P90X of sales training, because of the intense but positive nature of the program. The intensity comes from daily accountability through a sales activity scoreboard tied to our daily planner. The positivity comes from going through the program with other like-minded individuals. We are one few programs that combines producers from all real estate-related industries where participants partner to train together, host events together, and do business together.

This program consistently doubles production for new hires and is guaranteed to increase productivity for top-producers and professionals in real estate, mortgage, title, financial services, and insurance. Our graduates, on average, have their “best months ever” during and immediately following graduation.

Email to speak with Bruce about your event.

What Others Say

90-Day Sales is miracle grow for business. Every person I know who has gone through this program is blowing up their business.

Kristina Rowland

Bruce does an amazing job at making sure you are being held accountable. I feel like this is the biggest hurdle for any younger professional. I know it was for me. During the program, you get in a really great habit of using the planner on a daily basis by tracking goals and planning the days ahead. Getting into the office in the morning and knowing exactly what my plans were for the day ahead led to me having much more time to build my business. All around great program and even better mentor.

Brandon Heckert

Financial Solutions Midwest
The 90-Day Sales team helped take my business to the next level, gain momentum, and focus on the whole sales process. I loved the dedication, passion and commitment from Bruce and his team. I did not only become a better and more efficient salesperson, but grew on a personal level as well. I would highly recommend working with Bruce and his team for so many reasons.

Jenny Gilbreath

Canyon Title
Your course has allowed me to look at my business, lead generation, and follow up systems with a different and renewed perspective. I feel much more aligned with my unique offering in the “commoditized” space that I am in. Thank you for the hard work and tremendous energy that you have put into this program. This program will be a requirement for my ALL of my loan officers moving forward. With 10+ years experience this training stands apart from the rest.

Ian Bennett

Cornerstone Lending
The 90-Day Sales program helped me tap into my “why” of being an originator during a time when I was contemplating leaving mortgage. The final month of the program I had the best producing month of my career in a November of all months, and, even better, I’ve consistently matched my best months ever in the months following graduation. The pipeline is healthy and full but best of all my mortgage career has been revitalized.

Johanna Stubblefield

American Pacific Mortgage
I’ve invested in many mortgage coaching programs over the past 15 years as both a producer and manager. 90-Day Sales isn’t a one-size fits all solution like the others, but instead, focuses on identifying ways individuals can tap into their own authentic approach to growing business based on strengths and beliefs. The virtual training platform combined with LIVE coaching is a blueprint any salesperson can follow through daily content and accountability.

Mike Kazell

Hallmark Mortgage
I have gained so much confidence in having a system that I can trust through 90-Day Sales Manager. Being less than six months into the business I had only closed a few loans and only had a few agents in my database. 3-months following the program I’m averaging three deals per month and my database has grown to 10 referral partners and 40 agents. The networks of people you train with throughout the program is amazing, and I even went through the program with another agent who has become a top client and friend.

Fabbiana Progar

Crosscountry Mortgage
90-Day Sales is the first place I recommend to anyone looking to effectively grow their business. Unlike many one size fits all approaches, Bruce's training pulls from a variety of sources to help each person develop their own style. I've seen both new and veteran loan officers from my team gain confidence, have record months, and gain consistency in their pipelines. He pairs accountability and business with a fun environment and continued support after completion. Bruce has developed a '90 Day Sales community' with ongoing events to continue providing value.

Ryan Hillard

American Pacific Mortgage
Since meeting Bruce in December of 2016, I made $167,000 in 2016 and my YTD as of December of this year is $345,000. I formally took his 90-Day Sales program in the fourth quarter of 2017, but he’s been coaching me the entire year with weekly phone calls and meetings. I have gone through multiple coaching programs in the mortgage industry. What separates 90-Day Sales is bridging the gap from simply doing a transaction to focusing on the individual to be an entrepreneur and being the best at what you are best at through daily accountability and exercises.  

Joey Abdullah

This program is great for any realtors at any stage of their careers. 90-Day Sales has given me a completely different mindset entering into phone calls and face-to-face meetings which has grown both my confidence and my business in my 7th year. It’s one thing to be an expert but another to KNOW you are. Which has led me to 4 new listings and 2 buyers under contract during our 90-days together.

Lorri Delaney

Coldwell Banker
The 90 Day Sales Training class was exactly what I needed!  Bruce’s progress and accountability focused training is like none of the traditional real estate training classes.  His class enabled me to leverage my previous training and experience to build my differentiated personal brand.  Plus, with his training, I created my system and process with the necessary accountability which has increased my business and continues to build my confidence and influence!  He has my highest recommendation and deepest thanks!

Kim Evans

Sellstate Really Pros
This program is Ninja Selling on STEROIDS. Within the first 90-days we had $5 million dollars of NEW business in the pipeline just from implementing two new strategies and three months after graduation we have doubled our GCI. We have signed up for the ongoing alumni program to continue this growth.

Allen Walsh

Colorado Home Realty
"Bruce’s 90-Day Sales program is PHENOMENAL. I joined his program to help leverage my own sales training. I went through it with three of my sales agents, and we came out more skilled in our follow-up systems and working with our top advocates. The best part was being able to dig deep into why we do what we do through interesting exercises. I will definitely go through the program again."
Erin Holloway

Erin Holloway

Holloway Home Group / Keller Williams Realty
"Being a rookie Loan Officer comes with a lot of anxiety and stress.  With the 90-Day Sales platform, I have been able to put a ton of structure and productivity into my day.  Not only has my short-term production increased during the program, but I have been able to put together processes to ensure long-term success.  Thank you so much Bruce for all your help and for this program!"
Christy Whaley

Christy Whaley

Loan Officer / American Pacific Mortgage
"Bruce's sales philosophy, coaching methods and mentorship program has changed how we view building relationships and growing a business. His coaching approach and the perspective he applies is unique and is what sets him apart from other coaches throughout the country. If you're someone that has the drive and commitment to grow your business, Bruce's 90 Day Sales Manager program will elevate your production levels extremely quickly."
Mark Shay

Mark Shay

Area Manager / Fairway Mortgage
"Bruce is extremely knowledgeable in the sales process. His education and professional experiences in addition to the daily, weekly, and monthly materials make this sales program top notch. Bruce was dedicated to my success; he set proper expectations; he was available when I had questions or needed help; held me accountable; and always had a great, upbeat attitude. I would recommend Bruce to anyone new to the sales world or looking to grow their entrepreneurial spirit."
James Plaskey

James Plaskey

CFP® Wealth Advisor / EWM
"The 90-day sales program has had a tremendously positive impact on my business. Bruce helped show us how to focus on high value activities that have helped me to grow my business, I have the confidence now to get out there and go for it! Bruce’s knowledge and expertise are hands down top notch.  He has a great understanding of the sales process and what it takes to get the job done.  I would recommend you taking 90 days to invest in yourself and your business."
Kelsi Fish

Kelsi Fish

Sales Executive / Chicago Title
"I've worked with Bruce for nearly two years. I find his approach to be very detailed and professional. Bruce has the heart of a teacher, and brings his PhD background to the sales coaching world. He is precise and on point with his sales message. He provides company leaders with reporting tools to keep everyone on the same page along with assessment on our up and coming agents. If you are seeking a strong, detailed coaching program for your new sales talent then Bruce is the guy."
Dan Elam

Dan Elam

Owner / Elam Real Estate
"This program gave me the confidence I lacked when asking for business. In addition to the online platform, Bruce made himself available for one-to-one coaching throughout. 90-Day Sales developed my Explanation of Services, which pushed me to get in front of as many people as possible. As a result, I quickly gained new referral partners, and by month #3 had the highest production of my career. I cannot say enough great things about Bruce and the program he has created."
Bern Ramsey

Bern Ramsey

Loan Originator / Fairway Mortgage
"90-Day Sales creates a boost in production and a different way of thinking.  As a sales professional it’s easy to have the ideas, but until you follow-thru with them there's no improvement. This program forces you to be accountable on a daily basis. This leads to an immediate increase in sales.  I've been through other coaching programs, and this is far more intense. It’s because of that intensity you see so much growth.  I'll recommend this training to all of my new hires.  Thanks for all the help Bruce!"
Ryan Liebelt

Ryan Liebelt

Sales Manager / Fairway Mortgage
"Having worked in financial services for over 10 years, I was excited to see what 90-Day Sales could do for my business. Bruce helped breakdown deeper obstacles that were holding me back, and obtain a fresh outlook and confidence. Wherever you are in your career, it’s never too late to make sure you're operating with an entrepreneurial mindset. Bruce helped me organize and structure around these systems that often become stale and cluttered after years of lacking focus."
John Oliver

John Oliver

Financial Advisor / Executive Wealth


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