Keynote Speaking

Create raving attendees.

Audiences are delighted by Dr. Bruce Lund's unique, energetic, engaging, and refreshing presentations geared around business growth.

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" of the best sessions I’ve ever sat in on."

Million Dollar Round Table

Who is Bruce Lund?

If you're looking for high-energy, high-impact training for your event, look no further. Bruce gives you concepts step-by-step so your attendees can implement right away.

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Captivate your audience greatly.

Dr. Bruce Lund delivers world-class presentations that can be customized specifically for your special event to leave your attendees raving.


All of Bruce's speaking topics can fit into a one-hour training session that will still pack a punch with high-energy and high-impact, which is perfect for lunch-and-learns, keynote sessions, activation events, and much more.

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For a more in-depth experience on any topic, we recommend a half-day event where Bruce can dive deep and unpack the concepts, perform breakout exercises, and answer any questions participants may have.

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If you're looking to fully-immerse your audience with a specific topic, we offer a full-day event where Bruce will breakdown the content, facilitate exercises, answer questions, and hang out with attendees.

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Most Popular Topics


90-Day Sales Plan

All businesses should have a plan of attack every quarter to build sustainable growth. In this keynote, we establish a 90-day sales plan tied to a dominant sales focus with tangible outcomes.

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5 Habits of Highly-Effective Salespeople

Salespeople often miss the mark in various parts of their business. In this training, we identify five areas that professionals must have to grow.

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90-Day Marketing Plan

In this training, you will learn how to market your services, grow your reach, become a mini-celebrity in your industry, have both style and substance, and become a person of influence.

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Other specialty topics



Turn Your Pitch into Money

People don't buy what you do, they buy why you do it. In this presentation, we dive deep into the 6 steps to create your own "sales pitch" that will attract vs. chase prospective clients.

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Perfecting Your Follow-Up

80% of the time, motivated buyers use the first person that calls them back. In this topic, we reveal our powerful 10-touch follow-up system that drastically increases speed-to-close ratios.

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Perfecting Your Prospecting

70% of salespeople do not have an effective selling system. In this class, you will learn our Proactive Prospecting™ system that drastically increases your lead-to-close.

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Status Sells

Entrepreneurs know that you need more attention for your personal brand in order to grow. In this course, we help you find, package, and sell your "special" by elevating your status in any market.

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Course in Confidence

What can take years to build can be torn down in a second. In this training, you will learn how to build, maintain, and protect your the one thing that affects everything: confidence.

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Your Free Prize

People don't just come for you for what you do, but rather what they get from you. In this class, you'll learn how to find, package, and sell your competitive advantage.

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5 Love Languages of Business

The way you onboard new clients impacts the amount of referrals you receive. In this topic, you'll learn how to drive massive referrals through your customer experience.

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Turn Your Leaders into Coaches

People will run through a wall for their coach. In this session, you'll learn how to become a world-class coach who can inspire your team to reach their full potential and go to the next level.

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Customize a speaking topic for your event.

We are happy to pull from any of our speaking topics and work with you to customize them to fit the theme of your special event and the message you want attendees to leave talking about.

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"Your attendees will appreciate his fresh style and interest in everyone's success."

Steve McDonald
Tennessee REALTORS®


I will credit 90-Day Sales for my strong start to the industry hands-down, bar none. The program wasn’t just a real estate sales training program, but actually a mindset shift as a true entrepreneur and how to use my time most effectively. I’m going on my 8th closing in my first five months....

Real Estate Agent - REMAX Alliance
Graduated Q1 2018

90-Day Sales™ was a huge blessing as a brand-new loan officer to help with the stress and confusion of the business. I didn’t have any consistency coming into the program, and just 60-days in I had my biggest month ever and have only continued to build my business from there. I’ve also develop...

Loan Officer - AmeriFirst Financial
Graduated Q4 2017

I recommend 90-Day Sales to anyone new to the sales world or looking to grow their entrepreneurial spirit. The daily, weekly, and monthly materials make this sales program top notch. Everyone was dedicated to my success, set proper expectations, held me accountable, and was available when I had ques...

Wealth Advisor - Executive Wealth Management
Graduated Q4 2017

I recommend 90-Day Sales™ for all levels of sales. This program was instrumental in helping me regain focus and inspiration for my work. I learned to create an amazing opportunity statement that attracts like-minded individuals to want to work with me. In 3-months, I increased my business from an...

Branch Manager - Nova Home Loans
Graduated Q1 2018

If you’re looking for a smart, talented, energetic visionary to empower your sales team look no further. Bruce is strategic out of the box thinker who has created a must-have training system for salespeople to find their unique voice in the market. This rock-solid program is one of the best invest...

Sales Manager - Finance of America Mortgage
Graduated Q1 2018

90-Day Sales™ program helped me tap into my “why” of being an originator during a time when I was contemplating leaving mortgage. In just 3 months, I had the best producing month of my career, and, even better, I’ve consistently matched my best months ever i...

Senior Mortgage Loan Officer - Loan Simple
Graduated Q3 2017

My business has dramatically increased. This program has transformed my mindset to play at a different level. Change usually isn’t sustainable as most resort back to bad habits, but what this program does over an intense 90-day process is hold you accountable to those new habits and change, unlike...

Loan Officer - On-Q-Financial
Graduated Q1 2018

The 90-Day Sales™ program is awesome! I learned so much about myself and where I am at, where I need to go, and what I need to do to get there! This program has been great and the content was amazing. I am anxious to start implementing what I've learned and execute on it in order to excel!...

Mortgage Loan Officer - Land Home Financial
Graduated Q3 2018

I’ve taken the 90-Day Sales course multiple times and am now in the Alumni group. I can’t speak highly enough about Bruce, his teachings, the powerful systems he helps put in place, and how impactful his class has been for me. The program has been huge for me and I encourage any entrepreneur to ...

Loan Officer - Megastar Financial
Graduated Q2 2018

The whole 90-Day Sales Manager team is awesome! The content is interesting and way more thought out than other coaching programs. Bruce is not a coach reiterating the obvious, he helped me think outside the box and dig deep to what I really have to offer as a mortgage lender. His positive, be accoun...

Mortgage Loan Originator - Merrill Lynch
Graduated Q4 2017

The key to sales is having a system and plan, and that’s really what Bruce provides in this program. The 90-Day Sales™ program really helped me go from “chasing the brightest light” to focusing on what I want to get accomplished each day. As a result, my ability to convert leads has greatly ...

Branch Manager - AmeriFirst Financial
Graduated Q1 2018

90-Day Sales™ has had a tremendously positive impact on my business. The program helped show me how to focus on high-value activities that have helped me to grow my business. I have the confidence now to get out there and go for it! The knowledge and expertise provided in the training are hands do...

Sales Executive - Chicago Title
Graduated Q3 2017

90-Day Sales is the first place I recommend for anyone in sales that is looking to effectively grow their business. It's great and unique because, unlike many one size fits all approaches, this program pulls from a variety of sources to help each person develop their own style....

Branch Manager - American Pacific Mortgage
Graduated Q2 2018

90-Day Sales™ does an amazing job at making sure you are being held accountable. I feel like this is the biggest hurdle for any younger professional. During the program, you get in a really great habit of tracking sales goals and planning out your week on Sunday. Ha...

Financial Advisor - Financial Solutions Midwest
Graduated Q1 2018

This class opened my eyes professionally to so many new opportunities that I didn't know existed for me. I was able to meet many influential professionals, hone in on my unique skill set, and create systems that I continue to put in place on a daily basis. I highly recommend taking Bruce's class if ...

Licensed Realtor - Kentwood Real Estate
Graduated Q4 2017

90-Day Sales™ was exactly what I needed!  The program is like none of the traditional real estate training classes.  I was able to build my differentiated personal brand, implement new systems and processes, and have increased my business. Since graduation, I ha...

Real Estate Agent - Sellstate Realty Pros
Graduated Q4 2017

Being a rookie loan officer comes with a lot of anxiety and stress.  With 90-Day Sales™, I have been able to put a ton of structure and productivity into my day.  Not only has my short-term production increased during the program, but I have been able to put together processes to ensure long-ter...

Loan Officer - American Pacific Mortgage
Graduated Q3 2017

90-Day Sales™ is great for realtors at any stage of their careers. This program has given me a completely different mindset entering into phone calls and face-to-face meetings, which has grown both my confidence and my business...

Real Estate Agent - Coldwell Banker
Graduated Q1 2018

90-Day Sales™ gave me the confidence I lacked when asking for business. I was able to package what made me different, which pushed me to get in front of as many people as possible. As a result, I quickly gained new referral partners and had the best month of my career by graduation. I can't say e...

Mortgage Loan Originator - Fairway Independent Mortgage
Graduated Q2 2017

Since graduation, I've more than doubled my annual production. What separates this program is bridging the gap from simply doing a transaction to focusing on the individual. I've also shifted my mindset to be the best at what I am best at through daily accountability...

Loan Consultant/Sales Manager - loanDepot
Graduated Q4 2017

90-Day Sales™ is miracle grow for business. Every person I know who has gone through this program is blowing up their business....

Regional Vice President - Primerica
Graduated Q3 2017

90-Day Sales™ has changed how we view building relationships and growing a business. The coaching approach and the perspective this program applies is unique and sets it apart from other programs. If you're someone that has the drive and commitment to grow your business, this program will elevate ...

Area Manager - Fairway Mortgage
Graduated Q4 2017

I love your program. Your genuine zeal, verve, and tenacity with which you present your product is THE selling point in my eyes. I can tell that you believe in your product, and it gets me excited....

Mortgage Loan Officer - American Pacific Mortgage
Graduated Q2 2018

"Having worked in financial services for over 10 years, I was excited to see what 90-Day Sales could do for my business. Bruce helped breakdown deeper obstacles that were holding me back, and obtain a fresh outlook and confidence. Wherever you are in your career, it’s never too late to make sure y...

Wealth Partner - Executive Wealth Management
Graduated Q2 2017

I’ve never had a program jumpstart my business more than 90-Day Sales. I got to meet incredible people and test my abilities. This program really stretched me. I was a little uncomfortable at first, but as I got better it got easier. I swear by Bruce. I swear by his program....

Account Executive - First American Title
Graduated Q1 2018

I recommend 90-Day Sales™ to anyone looking to embark on a career in sales. From the start, I was immediately energized and focused on my process for building my database, making calls and generating leads. Within a month I was able to close 6 transactions and was #6 producer in my firm....

Real Estate Agent - Your Castle
Graduated Q4 2017

90-Day Sales™ has allowed me to look at my business, lead generation, and follow up systems with a different and renewed perspective. I feel much more aligned with my unique offering in the “commoditized” industry that I am in. This program will be a requirement...

Mortgage Loan Officer - Elevations Credit Union
Graduated Q1 2018

This is my second best year in my 17-year career during a time of a lot of unknowns about the industry. I also had my second most productive month in terms of meetings and appointments scheduled in my career. The best part is I haven’t had to make a single phone call since graduating from the prog...

Loan Officer
Graduated Q1 2018

90-Day Sales™ is PHENOMENAL. I came out more skilled in my follow-up systems and working with my top advocates. The best part was being able to dig deep into why I do what I do through interesting exercises. I will definitely go through the program again....

Real Estate Agent - Keller Williams Realty
Graduated Q3 2017

90-Day Sales™ is incredible! I was very touched, moved, and inspired by the progress, breakthroughs, and success that I have seen from the participants in this program. In saying that, I am very grateful for the experience of this program and look forward to a continued partnership in the future....

Area Manager - Land Home Financial
Graduated Q3 2018

90-Day Sales™ helped take my business to the next level, gain momentum, and focus on the whole sales process. I loved the dedication, passion and commitment from Bruce and his team. I did not only become a better and more efficient salesperson, but grew on a persona...

Account Executive - Canyon Title Company
Graduated Q4 2018

This program is Ninja on STEROIDS. Within the first 90-days, we had $5 million dollars of NEW business in the pipeline just from implementing two new strategies and three months after graduation we have doubled our GCI. We have signed up for the ongoing alumni program...

Real Estate Agent - Colorado Home Realty
Graduated Q4 2017

I recommend 90-Day Sales™ to all of my new hires. This program creates a boost in production and a different way of thinking all while forcing you to be accountable on a daily basis. This leads to an immediate increase in sales, and it's because of this intensity that you will see so much growth....

Branch Manager - Fairway Mortgage
Graduated Q3 2017
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About Bruce

For over a decade, Dr. Bruce Lund has trained thousands of professionals all over the country.

His coaching journey began as a 25-year old career author and speaker to young professionals. Bruce earned a PhD in Human Performance at age 29, and was hired as program director and professor in the Texas A&M System.

He was then recruited back into corporate America as Director of Sales for a top entrepreneur coaching business. The company tripled revenue under Bruce's leadership, growing to a multi-million dollar coaching business in less than two years. During this time, Bruce was also in charge of coaching top producers all over the country as lead business trainer in real estate, mortgage, title, insurance, and financial services.

Bruce takes pride in his versatility of coaching top one-percenters, brand-new salespeople, and everything in-between. He does this through a "heart of a teacher" approach using his PhD in behavioral science to accelerate business growth in a fun, dynamic way.

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Humble Brag Timeline

Drag the red dot to each stage of Bruce's life to learn more.

Age 24: Became a graduate teaching assistant at Middle Tennessee University.
Age 25: Started writing first book.
Age 27: Began speaking to young professionals all over the country on career success.
Age 29: Finished PhD in Human Performance.
Age 30: Professor and program director in the Texas A&M system.
Age 31: Transitioned back into corporate America as Vice President while also coaching top producers in real estate, mortgage, title, insurance, and financial services.
Age 32: Grew revenue over 100% into a seven-figure coaching business as VP of Sales.
Age 33: Launched 90-Day Sales Manager which has become one of the fastest growing sales training programs in the country.
Age 35: Build a 90-Day Sales movement for entrepreneurs focused on IMPACT.
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List of Events

Colorado Sales & Marketing Mastery

Tuesday, September 10
from 9:00 - 3:00pm GMT
at Elevations Broomfield
in Broomfield, CO

2020 Vision For Success Summit

Tuesday, September 24
from 8:00 - 5:00pm EDT
at Tampa Marriott Waterside Hotel & Marina
in Tampa, FL
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