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5-Habits of Highly Effective

Credit Unions

for Mortgage Divisions

This whitepaper provides a foundational framework designed to build a sales culture within the credit union, specifically through their loan officers.

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Why build a sales culture within the mortgage division of a credit union.

Why Building a Sales Culture Isn't "Bad"​

Why Credit Unions Struggle with "Sales"

Our framework through the 5-Habits of Highly Effective Credit Unions.

Habit 1: Turn Your Pitch into Money

Habit 2: Proactive Prospecting

Habit 3: Follow-up to Close

Habit 4: New Client Onboarding

Habit 5: Status Sells Marketing

CASE STUDY

Kitsap Credit Union​

Kitsap Credit Union is deeply committed to their members financial wellbeing and quality of life. We’ve worked with loan officers and managers at Kitsap since 2022.​

Elevations Credit Union

Elevations is a top mortgage lender in Colorado with award-winning lenders. Dr. Bruce has worked with Elevations forseveral years including loan officer coaching and workshops.

Truity Credit Union​

Truity Credit Union is headquartered in Bartlesville and is the 5th largest credit union in the state of Oklahoma. It is also the 398th largest credit union in the nation.

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